In 2024, the digital landscape is evolving faster than ever, bringing transformative changes across industries and education systems worldwide. While Jamaica, like many third-world countries, has faced longstanding challenges in mobilizing resources for education, today, technology is more accessible and affordable. This environment has opened an exciting opportunity to bridge gaps and equip schools with digital tools to foster learning and growth. With this in mind, we’re thrilled to introduce Project Exodus, an initiative to bring school websites to every Jamaican institution, providing them with a digital foundation for the future.
Why Now?
The need for technology in Jamaican schools has never been more apparent. Although global advancements have made technology cheaper and more democratized, many schools in Jamaica are still without essential digital resources. This lack of access to tech tools limits students, educators, and school administrators, creating barriers to learning and innovation. Project Exodus addresses these limitations by ensuring every school can access a website, enabling them to connect, communicate, and engage with their communities effectively.
My Journey and Vision as an Educator

With almost 20 years in education, I’ve experienced firsthand the challenges that come with under-resourced environments. As an educator passionate about fostering excellence, I see the potential of integrating technology within schools to improve access to resources, support creative learning, and nurture students’ development. Through Project Exodus, we aim to bring technology into schools in a sustainable way that reflects the heart of our culture and our identity as a nation. This initiative isn’t just about websites—it’s about empowering schools and creating a digital space that reflects their values, cultures, and goals.
Building a Platform that Works Like a Utility
The vision for Project Exodus is inspired by utility models—one-time setup fees for school websites followed by ongoing maintenance and minimal fees for updates and support. This model ensures that the service is accessible to schools across the country, especially those with limited budgets. By partnering with schools and the Ministry of Education, we aim to establish a platform that’s financially sustainable while also being responsive to the dynamic needs of each institution.
Creating Value for All Stakeholders
With websites tailored to each school, we’re creating an interactive digital presence that benefits everyone:
- Students gain a more engaging educational experience, with easy access to resources, updates, and announcements.
- Parents can stay informed and involved in their child’s education through regular updates, event announcements, and direct communication channels.
- School administrators and teachers gain a centralized platform for sharing information, coordinating events, and managing communication efficiently.
- The Ministry of Education and other stakeholders benefit from a streamlined way to distribute information, track progress, and identify the needs of each school.
Bridging the Gap Between Tradition and Innovation

Jamaican schools have rich histories, cultures, and values that define them. As an artist and creative, I recognize the importance of preserving these elements even as we embrace new technologies. Project Exodus aims to honor the unique identities of each school, allowing them to customize their digital presence and create an online space that feels genuinely theirs. With this project, schools will not only stay connected to their communities but also highlight their heritage in a modern format that resonates with students and families alike.
The Role of Bekele Studios, and Exodus Tech
As the founder and convener of this project, I’m proud to introduce Bekele Studios, Bekele Digital, and Exodus Tech as key drivers of this initiative. Together, we bring a combined expertise in technology, creativity, and education to deliver a comprehensive digital solution for schools. Our team is committed to building, supporting, and maintaining school websites, ensuring they remain vibrant, functional, and a true asset to each institution.
Join The Exodus
Though Project Exodus is a private initiative, its impact is intended for everyone involved in Jamaican education. This platform is here for schools, students, parents, and stakeholders looking to modernize and liberate education through accessible technology. With this effort, we hope to uplift and empower communities across Jamaica, setting a foundation for a future where every school has the digital resources they need to thrive.

As Project Exodus moves forward, I’m inspired by the possibility that we can change lives by simply creating an accessible path to technology. Students, parents, teachers, and administrators all stand to benefit from this journey, and I look forward to seeing the positive changes we’ll achieve together.
Blessings to all who support and believe in this initiative. May we bring about a future where no school is left behind, and every Jamaican student can engage with technology and learning in meaningful ways.